Does Mich Ultra Have Run Room?

Dear Client:  By now BBD readers certainly know (because we’ve covered it enough) that Michelob Ultra is the top beer brand in scans by volume, and the fastest growing in the country.  As the brand unveiled its new Super Bowl ad yesterday, we chatted with Michelob ULTRA SVP of Marketing Ricardo Marques on the way forward for this brand, as it continues to seek growth on an ever-larger base.  If you haven’t yet seen Ultra’s 60-second Big Game spot, dubbed