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Distributors Sound Off on Bang Letter

Dear Client:  Questions abound about the curious letter Bang Energy parent VPX sent to select wholesalers, accusing them of “lost focus” against selling efforts, which the producer deems deficient since at least “the fourth quarter of 2019.” It asks recipient wholesalers to assure the company, over the next week, that they will not take on competing brands — specifically C4 (see BBD 04-09-2020).  What is curious is the letter seemed to be a form letter, which leads many distributors to

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