Distributor Profile: Reyes Holdings

We recently spoke with Jimmy Reyes about this great business of beer.BDM: As somebody who operates in different markets, how different are each? JR: "There are different types of accounts and customers, and we've learned that there are different ways to go to market: With or without merchandisers, pre-sell or not pre-sell, tel-sell or no tel-sell. It's not one size fits all. It depends the accounts, on the customers, on whether a market is chain-driven or independent.""Northern Virginia is the