Distributor Gut Check 

Dear Client: “After a successful regional launch, in which two-thirds of buyers were new to the Modelo brand, we’re confident that offering Modelo Oro across the country as the new gold standard for light beer will help us build authentic connections with new drinkers.” Indeed, Modelo Oro ranked number 2 in our proprietary survey of 150 distributors, nearly evenly split between blue and red systems, for being the most successful innovation so far this year, even though it's just now