Discounting Hot, Distributors Not:

As Miller's Norman Adami and A-B's Pat Stokes have both independently said recently that nobody wins a price war. What hasn't been said is that some folks don't lose more than others don't lose.Breweries typically initiate "price wars" for one reason: to maintain market share. A-B has said it is not initiating a price war but getting their brands more in parity with Miller. Indeed, Miller is still cheaper in most markets, and has lead discounting on some big markets