Differentiating for Mortals

Have you ever heard of a brewery called Jolly Pumpkin? Me neither. But it is all the rage in hip beer sniffer circles after Men's Journal, ironically a very unhip magazine, named one of their beer's as the best in America. The founder of Jolly Pumpkin, an unassuming and amiable fellow named Ron Jeffries, spoke at the Craft Brewers Conference last Friday evening, representing, I suppose, the small artsy brewer on a panel that included Boston Beer's Jim Koch as