Die Hard: Boston Beer and NBWA Squabble over Contracts

Dear Client: At least one supplier's legal department is earning their keep right up until Christmas Eve.  In addition to dealing with a Christmas Eve's Eve TRO in NYC, Boston Beer Co. sales chief John Geist issued a memo to distributors, obtained by BBD through dark holiday back-channels, responding to the latest email from NBWA related to Boston’s new proposed distribution agreement regarding the new malt-based Sauza FMB product.  "We have become aware that you may have received an email