September 15, 2011Dick Holds the Line Dear Client: While some brewers are taking price increases, Yuengling is standing firm. In a bold move that is likely to reset the pricing table along the east coast, "D.G. Yuengling Brewery would like to specifically hold pricing on 12 pack and 24 pack cans and bottles and not follow some of the competitive price increases" this Fall, said president Dick Yuengling and coo Dave Casinelli in a letter to distributors obtained by BBD.
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE