Diageo to Unleash Lone River Ranch Water with “Aggressive Expansion Plan”

Dear Client: You’d be hard pressed to find a more attractive segment in beer right now than Ranch Water seltzers.  The malt-based spins of the popular Texas bar call, Ranch Water, arrived on the scene roughly two years ago and are still very much a Texas phenomenon, yet despite its young age and tight footprint it seems like every big brewer is placing a bet on this rising segment believing it will become something much, much bigger. Indeed, just within