Diageo Takes More Drinking Occasions

In yet another example where spirits giant Diageo is effectively sharing more drinking occasions previously reserved for beer only, Diageo's test of RTD spirit-based cocktails in 12oz cans in Tampa is said to be very successful, according to a report in AdAge by Jeremy Mullman. Apparently, retailers in Florida said the canned rum, vodka and whiskey cocktails are moving off the shelves, and could pave the way for wider expansion of the drinks. The products are about 5% alcohol by