Diageo CEO Paul Walsh: “I Would Love to Work More Closely with Heineken”

Those are the words of Diageo CEO Paul Walsh to the UK Sunday Telegraph yesterday, referring to Diageo's strategy overseas, (which he indicated may make sense in the US), of marketing and distributing Heineken alongside Diageo's spirits brands. "I have huge respect for them. They have a fantastic brand. If you can have our spirits portfolio combined with a premium import beer such as Heineken, plus a premium dark beer such as Guinness and a premium local beer, then what