Diageo Begins North America Reorg Under “Accelerate” Program

Dear Client:  Diageo is making organizational changes in its North America business as part of its recently launched “Accelerate” cost-savings program, the company confirmed to BBD. The program, which seeks to save $500 million over three years, began with a review of Diageo’s organizational and operational model, and is now entering the next phase with the company detailing its impact on the North American market to employees yesterday. A Diageo spokesperson tells BBD that the changes announced in North America,