Dear Client:Expect a lot of innovation out of Diageo-Guinness USA going into the New Year. BBD sat down with new president, Tom Day, earlier this month to ask more about the strategy that's seen Blonde Lager and Nitro IPA help revive flagship Guinness."WE HAVE SOME MOMENTUM RIGHT NOW": Tom said that Guinness USA overall has seen 15 consecutive months of growth, according to Nielsen xaoc + convenience data through 12/5/15. Their total malt business is up 3.4% and Smirnoff Ice
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