Deconstructing Corona

While Barton and Gambrinus distributors still worry and debate whether the price hike will kill the brand, UBS beverage analyst Caroline Levy offers some insights into the proposed increase. BUY IN SIGNIFICANT. She writes in a research note that "distributor buy-in for the current quarter (ending November) will contribute about $20 mm in incremental sales for Barton Beer." There will likely be a similar buy-in increase for Gambrinus. The good news is that it will push up 2003 numbers for