December Winners and Losers in Scan Data

December was a tough month in scanner data. Beer volumes fell -2.2% in December based on Nielsen off-premise scan data in the four weeks to December 26 as reported by UBS . That's a steeper decline than the longer out periods: 12 weeks and 52 weeks down -1.7% and up 0.7%, respectively. Dollar sales growth for December was flat. Price/mix grew 2.2% for the month, slightly below the 12 week trend of 2.4% and below the 52 week trend of