DBC’s Golden Bars Ask: Double Down on What’s Working

Dear Client:  DBC chief Laura Merritt told BBD that the just-wrapped Golden Bars distributor meeting was "such a good, high energy show,” where attendees were in a rare mood for the bev alc industry these days – showing “excitement" and "enthusiasm" about (largely) staying the path. In fact, that was the key message: DBC has a strategy, and the call to action is simple: do more of what’s working. That strategy is building on some big wins from fiscal ’25,