DBC Chief Rodney Williams on What’s Working with Guinness, Taprooms and RTDs

Dear Client: Diageo Beer Co. chief Rodney Williams addressed our Beer Summit audience with a rather optimistic tone last month, and now we know why. Last week’s DBC half-year results revealed sales up 5% on the back of “strong growth” for Guinness and Smirnoff FMBs.  Rodney talked a lot about the future of those brands at our Summit last month, hinting at the potential for reinventing and reconnecting brands like Guinness to a younger consumer audience. Their taprooms are moving