D-9 Taking From Long Tail on Shelf, And Going into Everyone’s Basket

Dear Client: At yesterday’s engaging NBWA BREW Leadership Forum in DC, your editor hosted a wide-ranging panel dubbed “Winning in the age of Moderation, Marijuana, and GLP-1,” and we threw in a coupla other existential industry issues.  Not a small subject. But we had one of the best crack teams you can assemble for such an exercise: NBWA chief economist and VP of Analytics, Lester Jones; Director of Thought Leadership for Nielsen IQ Beverage Alcohol Vertical, Kaleigh Theriault; and F.E.B