Beer Business Daily – beer industry news and numbers

Crown’s Jewel: Modelo Especial

Dear Client:In our ongoing December series on big growth brands, today we turn our attention to Modelo Especial. First let's look at its performance: This brand, the third largest import, has grown 17% to-date this year in IRI scans. Crown, which has had a tough year with Corona, has counted on Modelo Especial to help pick up the slack by appealing to more general market consumers while keeping his Hispanic drinker base. (Modelo Especial drinkers are 85% Hispanic and 15%

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