Crown’s Bill Hackett: Time to Double Down

October 16, 2013Dear Client: Your editor had the pleasure of sitting down for a beer or three at the Costa Pacifica restaurant in north San Antonio yesterday afternoon with Crown Imports chief Bill Hackett and evp marketing Jim Sabia to talk casually over beers after their market visit. I asked Bill first about the new Modelo Especial Chelada which is currently rolling out. He laughed his trademark bellow: "Phenomenal, Harry. We were even surprised." But he points out that this