Craft’s Older Brother: Imports You’ve Come a Long Way, Baby

June 28, 2011Craft's Older Brother: ImportsYou've Come a Long Way, BabyDear Client:When looking at the long view, perhaps one of the biggest changes in the beer industry that we today sometimes take for granted is the remarkable growth of imports. When I graduated from high school in 1987, which wasn't that long ago, imported beer volume market share was slightly smaller than where crafts are today, 5%. Think of that. Only 5 share. Today imports are at 13 share, according