Dear Client: Cider is now a half-billion dollar category in the US. Of course, cider is not growing at the breakneck speed of seltzer, slated to reach like $2 billion this year, and up something like triple digits. No: After having grown last year on the back of the rose cider trend, cider is now down low-single digits year to date. But Austin Eastciders president Brad McKeever told BBD that “craft” ciders (basically, any brands not owned by Anheuser Busch,
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