Craft Beer’s Identity Crisis

Dear Client: The craft beer segment needs more drinkers, fast. And they need those drinkers to drink more craft beer. While craft sits at 4% growth or about one million barrels a year -- which is still impressive for such a large bev-alc category -- that slowed growth is split amongst many more breweries and brands today. And therein lies the issue, say Paul Gatza and Bart Watson of the BA at the Craft Brewers Conference in Denver. We're seeing