Could PBR Relive its 2008 Glory Days?

Dear Client: Could PBR relive its 2008 glory days? Recall, that’s the last time the storied brand caught afire as the trendiest thing to drink, for people on a recessionary budget (and cool kids in Brooklyn, etc.)  GM Matt Bruhn walked us through some promising trends the brand has seen recently. If we’re about to hit a recession (or maybe we already have), he believes the brand is poised to benefit, as a sub premium – at the highest price