Could Beer Distributors Bank on BeatBox #PartyPunch?

Dear Client: Is BeatBox Beverages trying to be the next Mike's Hard Lemonade Co.? “We own 'Party Punch,'” says Mark King, the beer biz veteran who has now been BeatBox president for about a year. “'Party Punch' is small, but 'party beer' was small” when Mike’s first started floating their ideas, "and now they’re [about] the 10th largest brewery in the U.S." says Mark. Well, Mike's Hard basically did 2 million cases outta the gate in 1999. Granted, BeatBox has