Costco Reaps Benefit of Trading Up Trend

Courting Richer Shoppers with Upscale ItemsWould you rather sell to the great unwashed or the great unwashed who has more disposable income? While Wal-Mart kicks grocery store tail with bargain prices on everyday items like toilet paper and diapers, Costco is silently gaining big box share by offering upscale items alongside the bargain items, and usually at a good price (it is already the largest wine retailer in the country). This strategy has made Costco the big box of choice