Corona Light to Expand

February 25, 2014Dear Client: Whispers of Corona Light draft are becoming reality. Constellation Beer's vp marketing Jim Sabia told BBD it will roll at the beginning of next month into 35 more markets (including New York, LA, Chicago, Dallas), touching about 100 new distributors. "We're beginning to coordinate all kickoff meetings," said Jim Sabia. "We've had Corona Light in a couple markets now for a year, seeing success on-premise, and getting lots of handles." He said they're seeing a "good