Corona Hooks Up With The University of Texas

Dear Client:Constellation's Corona Extra has inked a five-year marketing deal with Texas Athletics to position the brand as an official sponsor of The Texas Longhorns.The new agreement marks Corona's first partnership with a college athletics program, and the first time an imported beer brand has partnered with a university in the U.S., per release.DETAILS ON THE DEAL. The agreement awards Corona the privilege to display "University trademarks for use in certain POS, social, digital and other advertising materials," according to