Corona Getting a Marketing Makeover

Dear Client: With so much ink being spilled over Modelo Especial's march to the number one spot in the U.S. beer business, let us not neglect Constellation's aging but still strong workhorse, Corona. Constellation over the years has been careful to keep Corona's main raison d'entre unchanged -- beach in a bottle -- while occasionally tweaking the messaging and personalities to better match the times. And the time has come to tweak again. To that end, Constellation has thrown Corona