Corona Betting Big on Seltzer

Dear Client: On Constellation's earnings call yesterday, chief Bill Newlands officially announced Corona Hard Seltzer, which Bill admitted was "one of the worst kept secrets" in the beer industry.  But it's a no-brainer, he thinks, because both the Corona brand family and seltzer are synonymous with refreshment. And Corona has strong brand equity among 21-54 year-old drinkers; it's the most beloved beer brand among the cohort, per Bill. As we reported yesterday, flavors include tropical lime, mango, cherry and blackberry