Core Beer Drinkers Concentrated

New consumer insights from the folks at Pointer Media Network (a division of Catalina Marketing, the coupon people) finds that a small group of 6 million craft beer drinkers drive 80% of their volume. This degree of concentration of core drinkers is extremely high compared to other consumer goods and indeed compared to other beer categories.Beer in general enjoys a fairly concentrated consumer base. Pointer Media Network found that 10.3% of total beer drinkers, or 15.5 million consumers, drive 80%