Coors to Test Coors Edge in D/FW

Coors Brewing Co. will be quietly testing a new premium low carb beer, Coors Edge, in the Dallas/Fort Worth market in mid-June, according to industry sources.The new beer will be positioned in the premium category. The packaging looks somewhat similar to Coors Light, although with a blue color (hmm. Miller Lite is blue). Coors is keeping with the "Edge" moniker to tag low carb beers, just as Frito-Lay uses "Edge" for their low carb products.WHY DALLAS/FORT WORTH? Coors likely chose