Coors: The Power of Change

Change was the theme of Coors 2004 Distributor Convention in Orlando yesterday near Disney World, where your editor lurked the darkened halls, unshaven, in shades. Here are the highlights:ADS GET GOOD MARKS. Distributors gave the new Coors Light creative good marks. The company is getting back to their cold Rocky Mountain refreshment themes in new ads. Most new ads had very little if any voiceover and lots of snowy icy imagery. The ad that got the best laughs was for