Coors Secret Sauce

In a fascinating conference call with investors last week sponsored by UBS analyst Kaumil Gajrawala (at least fascinating to this beer sales and marketing geek), Coors Brewing Company's chief revenue officer Ed McBrien spoke of a few of the simple components-the secret sauce-that goes into Coors' recent market momentum. Here are a few highlights of that call:COORS SIZE CAN BE STRENGTH. Interestingly, Ed made the argument that Coors size relative to Miller and A-B is also its unique strength, in