Coors Retreats on Cooler Pack

After significant national exposure for Coors Light's unique plastic bottle 18 pack cooler box and brisk initial demand, BBD has learned that Coors has run into supply shortages of the plastic bottle going into the Memorial Day weekend.PULLING BACK TO 11 STATES. In a memo to distributors, Coors CRO Ed McBrien lamented to distributors that Coors will have to temporarily pull the plug on the cooler box package in all but 11 states. It is still unclear how long Coors