Coors’ New Direction

Over the past few months Coors Brewing Co. has announced that it is seeking a new US chief executive, new creative from its ad firms, its chairman is seeking elective office, and it has engaged Miller and A-B in their ad war. Does this indicate a new direction for the Rocky Mountain brewer? I think so. I believe that Coors has discovered something.Something has changed in domestic light beer advertising over the past year. In my opinion, technically speaking, Coors