Coors Meeting Preview: Be Like Nike

Got the Bronco's cap, sunglasses, and a fake tan to craw my way into the Coors sales meeting, although I am currently in the wrong hotel. If ever there was an important one, this year would be The One for Coors: A new US president, Frits van Paasschen, will be introduced, along with a plan to pump up Coors Light sales in the US.BE LIKE NIKE? Interestingly, Fortune Magazine fronts a piece this month on Nike and its unique culture