Coors Light Taking Bold New Direction in Ads: Chilling at Home

Dear Client: Coors Light's new advertising campaign is based on the tagline:  "Made to chill." The double-entendre is perfect for the MillerCoors brand built on coldness as a product attribute, and also perfect for the occasions depicted in the three ads we saw.  These ads are unique and could be a game-changer for the brand. (To be honest, given what we saw in December, I half-expected to see snowboarders in an Aspen nightclub by a roaring fire, since it’s late