Coors Light Recruits Roster of Artists for New Music Platform, Chill Amplified

Dear Client: Molson Coors has signaled plans to dive deeper into music with Coors Light this year, and now they’re ready to unveil what they have in store. As teased on last week’s earnings call, the brand is releasing a summer music program, a platform called “Chill Amplified,” that looks to build engagement with consumers over the peak selling season through a roster of artists in the space. THE ROSTER. The roster covers an array of musical genres – country,