Coors Light on Fire

It looks like the package innovations and heavy ad rotations are working for the Rocky Mountain brewer, as Coors Light seems to be the only domestic mainstream brewer on a roll going into Labor Day.For the four weeks ending August 13, IRI supermarket scans show Coors overall volumes up 2%, while Miller volumes slipped 4.3% and A-B's fell 2.5%. True, Coors has easier comps this side of the year, but clearly some sales and marketing execution is coming into play.