Coors Light Fronts New (Summer) Spots

Dear Client: It's been a disappointing year for Coors Light, but MillerCoors is hoping to turn things around and "end the year on a high note" with the release of their new Coors Light TV spots. The two new ads, which hit the tube yesterday, dubbed "Hot Bar Waterfall" and "Tailgate Flip", both clock in at 15-seconds - a nice length for today's consumers with short-attention span. There's nothing funny or viral about these ads, like Dilly Dilly, they just