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Coors Goes with Single Agency for Coors Light

Molson Coors has decided on a single agency strategy for Coors Light, going with Foote Cone & Belding and dropping Deutsch Los Angeles from the $120 million account, according to Ad Week and other reports. Deutsch will continue to work on the Aspen Edge account. FCB is the agency that produced the "the coldest tasting beer in the world" campaign.Deutsch was hired by CMO Ron Askew, who left Coors in December.BEER CPI WEAK IN JANUARY. The monthly Consumer Price Index

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