Coors Goes Digital

The New York Times featured a piece on Coors new digital marketing strategy yesteday. Coors, as was announced at their national sales conference yesterday, will be placing unique interactive ads on websites like Yahoo! Coors research shows that 71% of the Internet use of men 21 to 34 takes place at work and 61% of that is at the end of the day from 3 to 6 p.m.So here is their plan: At exactly 4:53pm local time (in each time