Coors Continues to Defy Gravity

One thing that continues to surprise this seasoned beerman is the continued share gains from Coors despite it cycling very difficult share comparisons and without resorting to pricing actions. In the latest week's IRI supermarket scans from Morgan Stanley's Bill Pecoriello for the week ending January 27, we are seeing a continuation of recent trends. Yes, Coors once again defies gravity. Coors Brewing market share gains are accelerating against difficult comparisons, gaining 0.8 points of share against a 0.4 point