Coors: “Can You Get It Done for 96 Calories or Less?”

"Can you get it done for ninety-six calories or less?" Pete Coors allegedly asked his brother Jeff when they were formulating Coors Light. "We can," Jeff is supposed to have said, "but not if you want the beer to taste good." The inventor of lighter beers settled for 102 calories and 5 carbs. In retrospect over twenty years later, it may have been a poor decision, like press tab or Extra Gold. But there it is.As you can see from