Coors at Retail: “The Golden Standard”

The Hawaiian sun and hibiscus flowers colored an otherwise straightforward Coors distributor convention. Coors distributors were generally pleased with the direction Coors is taking after a tough year, particularly with the increased focus on key accounts.DISTRIB COMMENTS. "Very straight forward and concise," said one distributor to BBD. "They accepted responsibility for their current situation are aggressively looking ahead." Other comments: "They spent lots of time on Aspen Edge, which is important." "Frankly, I wanted to see better creative for Coors