Coors and Molson: What is the Endgame?

As analysts either praise or pan the merger talks between Coors and Molson, many others are wondering what the real end result of this will be. Because if Coors and Molson are willing to merge (which is just another name for acquiring each other), that means both companies are in play. The doors of entry at these two companies, previously thought to be shut tight, are now cracked open, and the word on the street is that SABMiller and Heineken