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Coors: 3 Package Innovations

Coors has three new package innovations coming out this year to generate excitement among consumers. While A-B is rolling out new brands like Bud Select and B(E), and Miller is testing a new fruit concept called Brutal Fruit, Coors has opted to use packaging innovations on its core brand, Coors Light, to generate buzz. That's what Coors CEO Leo Kiely told a group of analysts yesterday in New York.NEW DRAFT SYSTEM. Coors is experimenting with new draft technology of a

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