Consumers Hitting Reset Button

In the past, Tom says that there were two driving forces in the beverage industry: the cola wars between Coke and Pepsi, and the dominance of A-B in alcohol beverages. But the cola wars have been disrupted by the onslaught of new age beverages, and beer has "opened up" while "A-B's once unstoppable momentum has been disrupted by mainstreaming major imports, rejuvenation by Miller and Coors, and steady growth by crafts." But these "counter-movements", says Tom, have now "run full-course