Consumer Survey: The Good, Bad, and the Ugly

Morgan Stanley senior beverage analyst Bill Pecoriello conducts a useful consumer alcohol survey each year, which BBD acquired through illicit and secret means (we asked Bill for a copy). This year's survey seems to confirm what most of us know: mainstream domestic premium beers are facing a reverse snowball effect, particularly full calorie, whereby drinkers are associating that type of beer with fewer social occasions. TAKING STOCK. Bill's conclusion from a stock standpoint: "We are taking a more bearish view